Instagram is one of the most popular social networks for real estate investors. You can get all types of clients from home sellers to home buyers, or property investors active on the dynamic platform. Graphics, an easy user interface, and a quick call to action button appeal to millions of users. This guide to Instagram Real Estate Marketing will guide you about the benefits of the platform for real estate, how to improve marketing skills via Instagram, and ways to get a more targeted audience and followers. Whether you want to have apartments for rent in Shreveport or any other state, this blog is the right fit for you. 

Why Instagram for real estate marketing?

Real Estate marketing has caught up to Instagram quite comfortably as compared to other social networks. Here are some of the reasons and appealing features of the dynamic platform that keep people connected eXp Realty house listings in Alpharetta Georgia:

• Provide more leads

Instagram makes it easy to look into other people’s styles with its themes, formats, and News feed. Your online clients can get a quick identification of you and your team as a real estate agent or company. Thus, this platform creates more loyal customers as compared to other social networks.

• Less scam accounts

Instagram rules and policies are strict against scams. You cannot find more than one account with the same title. So, it reduces the probability of frauds and scams. It is one of the bigger reasons for businesses to switch to Instagram. As a real estate company with a name, you will stand alone in the world of Instagram. The platform does not allow replication of the titles. 

• Social conformity

Instagram increases social conformity. People need proof that others are also taking interest in this business. It makes it easier to peep into other people’ life and confirm the actions that we are going right.

• High Engagement Rate

Instagram seeks out high engagement rates as compared to Facebook and Twitter. That is why Instagram has more potential to make money. 

Ways to Improve Real Estate Marketing 

Though all social networks have nearly the same pattern, yet rules, regulations, and visualization of the posts differ. Here are some of the ways mentioned that can upscale your digital real estate business. 

Create A feed Theme

A feed theme is the use of specific color schemes, patterns, and vibrant photos on Instagram posts. You can find several businesses on Instagram that use a cohesive brand identity with logo, color scheme, grid options, and much more. Thus, anyone observing your feed will instantly recognize your brand from its specific visual patterns. A feed theme is a source of brand identity and brand 

Plan content schedule

Instagram accounts frequently receive new feeds with endless experiences. This quickly changing and updating platform requires more and more content. The best way to engage millions of followers and users is that you should plan the content and posts. Instead of posting random pictures, photos, and videos, it is better to schedule them day to day. The more organized you are on social media, the better you can convey your message.  

Use hashtags

Hashtags on Instagram make the content more discoverable and label the content. Hashtags are a combination of symbols, letters, and numbers with emoji. For instance, popular hashtags can be “#property investment”, “#luxuryVilla” and “#homeforrent.” Hashtags can help you explore the wider real estate market on Instagram. The first step is to research the popular and trending hashtags relevant to the real estate companies. Then, save those hashtags to use in your daily Instagram post. Thus, hashtags will connect you with a large audience of real estate companies. Other real estate businesses and real estate investors can discover your post quite easily. 

Create a leading Bio

Instagram bio acts just like a visiting card. On the first visit to your post and profile, An Instagram Bio tells about your business, activities, and relevant niche. Instagram bio has the power to generate leads for your digital business strategies.   

If you have posted any upcoming events or adventures, it is better to add a link in your bio for a more detailed perspective. A bio represents the essence of a brand on Instagram. A few strong words can better describe the intention of the post and the message that needs to convey. 

Action Buttons

Make your real estate Insta-Account more accessible and discoverable. Add action buttons to your Instagram account with ” Send a message”, “shop now”, or “Visit us.” Thus, customers can get connected with your brand or company instantly with one click. Easy access to any business increases the credibility and organic traffic to your digital place.   

Tips to get more active on Instagram with Real Estate Ideas

If you intend to get active on Instagram, you surely need more and more followers. Non-interested visitors or followers will pay you nothing. A business profile requires followers that are interested in real estate marketing, connected to the land investment business, or want a home to buy or sell. Let us explore some quick tips: 

• Create a business profile

Instead of creating a personal profile, it is better to switch to a business profile. A business profile gives options to add a “Call to action” button. Thus, Instagram facilitates several professionals and startups to get connected to the interested audience and expand their businesses.  

• Respond to the comments

Never leave comments. Respond to queries in the comments. It will show your dedication and personal attention to every visitor. 

• Avoid Over-promotion

If you will start selling anything in the post, it will not attract. Add value to your business by maintaining a diligent stance and strategy. Deliver your message through advice, suggestions, and expert opinion. 

Wrap Up

Instagram is an ever-changing and growing platform that connects millions of customers and businesses with its appealing and easy formats. Upload unique and distinctive posts relevant to real estate to increase the worth on this social platform. Instagram is popular for its high quality images and visuals. So, as a real estate company focus on high-resolution images and Instagram video of your property. For this purpose, you can contact high quality camera owners or buy superior quality photo editing apps.